You can also do this by designing your packaging with another purpose in mind.įor example, this shopping bag from H&M transforms into a clothes hanger. This can be achieved by using recycled material. Sustainable design is designing product packaging with the main purpose of doing as little harm to the environment as possible. These characteristics can be a great way to set your brand above your competitors. Sustainable product packaging, coupled with sustainable package design, is a potent combination. They ensure that any wood-based products ( like cardboard boxes) are made from sustainably-sourced forests. There are also other bodies, like the Forest Stewardship Council. Want to know about what Packhelp's doing to further packaging sustainability? Click here to learn more It's also a great way to further your knowledge of recyclable packaging in general. Here, you can see the certifications of certain brands and products. The Sustainable Packaging Coalition is a great resource. It pays to ask your packaging manufacturer a number of questions. Similarly, labelling something as sustainable doesn’t mean that it’s ethical.īut here's what's most important if your brand is considering a change:ĭefinitions aren’t always black and white. So yes, the definitions can get a bit messy at times!Ī fancy label that says ‘eco-friendly’ doesn’t mean that it’s sustainable. It needs to be priced competitively over traditional oil-based/single-use packaging options. Į co packaging needs to consider the economic factor.
But quite often that means clearing endangered rainforests to grow crops. It also should take into consideration economic and social factors.įor example, plant-based packaging may seem like a viable option. It’s simple to say that eco packaging is entirely about the environment.
Reusability: Creating a circular economy around the packaging, extending its life cycle and usability. Production process: By minimising the production process, supply chain and carbon footprint. Ingredients: Using raw 100% recycled or raw materials. Simply put, it is packaging that, over time, reduces its environmental footprint. But before we go too deep, what does packaging sustainability actually mean? What is sustainable packaging? So let’s dive into the world of green packaging, and see it’s benefits for your brand. Plus, with the public more and more aware of the waste caused by bad packaging, wasteful brands are being named and shamed. This also means that it’s getting easier for your brand to reduce its carbon footprint. There have also been many breakthroughs in plant-based packaging and compostable packaging. More brands are switching to eco-packaging - cosmetics marketing, ethical fashion and apparel, even cannabis branding works closely with packaging sustainability. As a result, more eco friendly packaging options are on the market that can take care of a wide range of products. Material science and packaging engineering developing at an incredible speed. Material technology’s influence on sustainable packaging solutions. Examples of environmentally friendly packaging solutions. What is packaging sustainability and sustainable design?. 
Not only to help the environment, but also to increase brand loyalty amongst eco-conscious consumers. Today, it's essential to your business that you reflect these same values. Many of us were brought up with the phrase ' reduce, reuse, recycle' in our vocabulary. 30% of consumers are willing to pay a premium for products that deliver on sustainability claims.
51 % of supply chain professionals expect the circular economy to expand in popularity in the next two years, as a result of the pandemic. consumers prioritize sustainability when making buying decisions. Need more proof that sustainable packaging is now the norm? In fact, implementing eco packaging in your brand’s operations is no longer an option - it’s a necessity.Ĭlick here to explore Packhelp's range of certified packaging It's clear that the term ‘eco-friendly packaging’ is clearly more than a buzzword. Millennials are pushing brands to be more socially and environmentally responsible.īritish marketplaces are being built around eliminating single-use plastics. McDonald's announced its packaging will be 100% renewable and recycled by 2025. Sustainable packaging is becoming a higher priority for both brands and consumers - more now than ever before.
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